Startup Princess: Womenabling Entrepreneurial World

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Modern times have witnessed an array of changes in societal activities. Among them the most significant and pertinent is woman liberation and empowerment. Today women are on the leading edge of this shift to transform local economies and, in doing so, change the world. Women have untapped potential that will yield huge returns for entire communities. Women’s empowerment is going to be the centre-stage in 2014 as more companies and communities invest in women’s entrepreneurship.

Women see the world through a different lens and in turn do things differently. Women Entrepreneurs demonstrates the promise and power of entrepreneurship when it comes to expanding the array of opportunities available to women, their families, and their communities. It shows, above all, that obstacles can be overcome and goals met, even under the most inauspicious of circumstances.

The most stylized fact that we learn from female entrepreneur is surviving recession. It’s no secret that recession comes with many new challenges. Women remain unfazed by the impact of recession, in comparison to their male counterparts. Here are some things that world can learn from women entrepreneurs:

  • Perseverance
  • A nurturing spirit
  • Compassion
  • Giving back
  • Balancing the needs

Gender equality and economic development go hand in hand. The emergence of women entrepreneurs and their contribution be national economy is quite visible in India. They now constitute around 10% of the total number of entrepreneurs with a rapidly increasing trend.

by Soni Verma